Problem: Gust.com conceived a product for the company’s primary medium-term revenue stream, however the value proposition and feature set needed to be explored.
Solution: Design and oversee a series of experiments to validate problem-solution fit and refine the value proposition.
Step 1: Exploratory User Interviews
First things first, I talked to the target.
Step 2: Wireframes, Copywriting, and Design
After initial validation, I put together rough wireframes and copy, and oversaw visual design.
Step 3: Value Proposition and Validation Interviews
Once we arrived at a reasonably well-designed first draft, I talked to more users to evaluate their interest based on the marketing communications.
Outcome: With some essential feature refinements, the feedback came back positive enough to conduct a quantitative study. These early iterations served as the foundation for what is now the company's fastest-growing product: Gust Launch.