Hi, I'm Justin,
a strategic design lead

Following graduation from the Design School at Carnegie Mellon I spent a decade on the creative and strategy side of marketing, business, and product. It was an incredible experience where I helped create and exit several startups and advised extraordinary companies, including Ford (via Lincoln), Tumi, Timberland, Factset, and many others.

In 2017, after being inspired by my product experience at Gust, I focused my consulting practice, Option A, on product design and growth, which led to my collaborations with MDR, Plus Relocation & Capital One, Firstbase.io, and ultimately my leadership position at D&B.

I adore design for its role in bringing users and customers into the product development process. It brings simplicity, order, and beauty to complex ideas and businesses. In my experience it has an outsized impact on the business success of new and old entities alike. Connecting with users is baked right into the process, which I often advocate as the “not-so-secret secret sauce” of successful products.

Most recently, I've discovered the joy of building and leading teams that deliver high-performance design. Creating a culture that facilitates trust, visibility, and growth has become a foundation of what I bring as a design leader.

Offline I spend most of my time with my wife and two young boys, which I've found provides extraordinary lessons in life and leadership. You can find us playing in the mountains in any season.