Case Studies

Driving revenue, adoption, and retention with design — from startup to enterprise.

$100M+ in Net-New Revenue at a $2.3B Enterprise

Transformed how a $2.3B data company designs and ships product. 9+ net-new products, ~70% lift on the top sign-up flow, ~96% client revenue retention.

Revenue GrowthConversionRetentionDesign LeadershipDesign SystemAI

Plus Relocation — Point C product on a laptop

Creating a Category-Defining Product

Designed Plus Relocation's pivotal product — #1 in category on Net Satisfaction, 30–40% lower cost per relocation.

Revenue GrowthAdoptionCustomer SatisfactionProduct StrategyProduct DesignUser Research

MDR Education prototype on a sky background with clouds

Triple-Digit Product Revenue Growth in Year One

Transformed MDR Education from legacy to cloud — triple-digit revenue growth for two core products, 45% of sales from new and winback.

Revenue GrowthGTM StrategyProduct StrategyProduct DesignDesign SystemUser Research